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The Real Cost of Attending the Kentucky Derby

By Bloomberg Rankings - 2012-05-03T16:31:25Z

Photograph by Luke Sharrett/AFP/Getty Images

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The hats at Churchill Downs can be as much an attraction as the horses.The Louisville Courier-Journal says the 2012 Derby's biggest fashion trend is "crazy-strong color." You might arrive wearing the $450 "Marla Derby" hat from Luna Boutique, a bright green hat with a wide brim. If that's too bright, try the "Hot to Trot" hat, by Attitudes by Angie, which features a high array of white and black feathers and costs $698.