The Real Cost of a Fabulous Smile

By Judith Sjo-Gaber - 2011-11-10T22:59:46Z

Photograph by Creatas/Getty Images

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Teeth Whitening

Visit a Professional

About 39 percent of Americans say they would whiten their teeth if they could afford it, according to a report by Johnson & Johnson. Dr. Debra Gray King, president of the Atlanta Center for Cosmetic Dentistry, recommends that you make your teeth as white as the whites of your eyes.

$750: Dentist-provided custom whitening, average cost shown

For touch-ups at home:

$74: Day White ACP 9.5% Teeth Whitening gel 8-pack, two packs annually

$64: Nite White ACP 16% Teeth Whitening gel 8-pack, two packs annually

Pro treatment running tally: $7,388

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