The Real Cost of Super Bowl-dom

By Nikhil Hutheesing, Suzanne Woolley and Ben Steverman - 2012-02-02T15:35:27Z

Photograph by Al Messerschmidt/Getty Images

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Big Money

Maybe they should call it the Super (Expensive) Bowl. With nosebleed game tickets topping $2,200, hotel rooms marked up as much as 1,758 percent, and 30-second television ads that sold for an average of $3.5 million each (that's $116,667 a second), Super Bowl XLVI is an orgy of corporate and consumer spending. It is marketing and merchandising gone mad -- the NFL offers up a Commemorative Super Bowl app even before the game takes place: "50% off pre-game!" (It's $2.99.) What follows are some of the larger costs in the Super Bowl economy.