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The Real Cost of Keeping New Year's Resolutions

By Yvette Romero and MaryAnn Busso - 2011-12-22T19:20:53Z

Photograph by Goodshoot/Getty Images

Company Symbol % Change
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I Will Lose Weight

While losing weight was the top resolution 10 years ago, it's now in fourth place. Of those surveyed, 39 percent of men and 50 percent of women said losing weight was a priority.

$2,464: Membership fee, plus monthly dues for one year -- Equinox
$479: Monthly pass to unlimited meetings for one year -- Weight Watchers International
$89: Weight Watchers Memory Glass Electronic Scale -- Weight Watchers International
$1,100: 1.5 hour consult with nutritionist, plus 10 one-hour follow-up sessions -- Jennifer Vimbor, Nutrition Counseling Services

Tally: $4,132

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