The Real Cost of Being a Video Gamer

By Jennifer Prince - 2012-01-26T14:58:21Z

Photograph by Jock Fistick/Bloomberg

Company Symbol % Change
Electronic Arts Inc EA:US -0.63
Sony Corp 6758:JP 0.64
Zynga Inc ZNGA:US -2.20
Microsoft Corp MSFT:US -0.36
Apple Inc AAPL:US 0.11
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Bloomberg Rankings examined the cost of becoming video gamers for a family of four. Cost is based on the Microsoft Xbox 360 but that is not an endorsement of the product over competing game consoles.

To contact the editor responsible for this slideshow: Nikhil Hutheesing at

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Data providers:,, Apple, Best Buy, Comcast,, Digital Storm, EB Games/GameStop, Entertainment Software Association, FAO Schwartz,,, Logitech, NPD Group, OfficeMax, Sears,,,, Wal-Mart