The Real Cost of March Madness

By Ben Steverman, with Eben Novy-Williams and Seth Magalaner - 2012-03-21T23:12:14Z

Photograph by Gregory Shamus/Getty Images

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Extras for Fans

On top of selling game tickets, PrimeSport also sells "hospitality packages" that include parties before the men's games in New Orleans. Access to "elite" hospitality events on both days of the Final Four cost an extra $450 per person, which includes a party on Saturday, March 31, with the band Blues Traveler. Packages that include tickets, parties and four nights of hotels cost $2,000 to $2,500.