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The Real Cost of Being an Olympic Swimmer

By Lewis Braham - 2012-07-31T21:51:06Z

Photograph by Doug Mills/The New York Times via Redux

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Publicity

Fame for Phelps, as with many celebrities, has been a double-edged sword. Not long after the 2008 games, he was caught smoking marijuana and lost an endorsement deal with Kellogg's. Because of that one incident, Advertising Age speculated he would not be the "$100 million man" anymore, as his image had been tarnished. Fame can also be somewhat fleeting. Although Phelps has more medals than Ryan Lochte, swimming blog SwimSwam.com argues that Lochte is the bigger star, because not only has he beaten Phelps in some recent competitions, but he is also "more accomplished, more recognizable and overall more interesting."

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