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The Real Cost of a Presidential Campaign

By Kirsten Salyer - 2012-03-06T16:55:54Z

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Buttons, Stickers, Dog Attire...

Candidate merchandise ranges from the $35 knit dog sweater at Obama's online store to Romney's $3 photo buttons, to the Gingrich site's $60 "Victory Package" (everything needed to deck out yourself, your car, desk, and another stick-able surface). Campaigns may not be the ones making or selling all of the gear, but they are buyers: Paul's campaign filing for January listed a $363,980 expense for campaign merchandise -- perhaps it involved the $6 "I HEART Ron Paul" wristbands. Romney's organization paid $105,555 for campaign promotional items from GOP Shoppe.