The Real Cost of a Presidential Campaign

By Kirsten Salyer - 2012-03-06T16:55:54Z

Photograph by Eric Gay/AP

Company Symbol % Change
11 of 14

Fundraising Events

Candidates have to spend money to make money. In addition to the cost of fundraising consultants and direct mail targeting, campaigns handed over $4.1 million for miscellaneous fundraising costs and spent $343,226 on fundraising events, according to the Center for Responsive Politics. Romney's campaign has had the biggest outlays for fundraising events thus far: $222,237. Add in the category of "campaign events," and Romney's campaign spent another $976,532.