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The Real Cost of Celebrating Easter

By Nikhil Hutheesing and Bloomberg Rankings - 2013-03-21T18:29:49Z

Photograph by Marianna Massey/Corbis

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Bunnies and Peeps

Every year in the U.S., some 90 million chocolate Easter bunnies, 700 million Marshmallow Peeps and about 16 billion jellybeans -- enough to circle the earth three times -- are sold at Easter, according to the National Confectioners Association. That makes Easter the second-biggest-selling confectionary holiday after Halloween. According to BigInsight, Americans will spend about $20 per person on candy for Easter, or $1.9 billion in total.