Partnership Premieres Global Business Content on Co-branded Website
Sao Paulo & New York, June 24, 2014 – InfoMoney, Brazil’s leading financial news site, today announced a partnership with Bloomberg to provide extensive global business content, in Portuguese. The new digital platform infomoney.com.br will provide news, photos and videos from Bloomberg throughout the site.
“The partnership with Bloomberg reinforces the commitment to provide the best content to our readers and to democratize the access to high-quality business and financial information in Brazil,” says Pedro Englert, InfoMoney CEO.
Bloomberg operates a global, multi-platform media operation with web, mobile, television, radio, print magazines, and live events and more than 2,400 news professionals in 154 bureaus around the world. The partnership will provide InfoMoney with Bloomberg’s global news on financial markets, autos, luxury, technology and more. This includes fast-breaking news, key trends and analysis on important issues affecting Brazil’s business professionals.
Bloomberg Media Group CEO Justin Smith recently announced a new direction for Bloomberg’s consumer media operation, including an increased emphasis on global markets.
“With bureaus in 72 countries, Bloomberg’s global presence is unrivalled in the consumer media industry,” said Bloomberg Media CEO Justin B. Smith. “We have major ambitions to further expand our international footprint, as we work to develop the leading next-generation global business media company. Brazil is central to our growth throughout Latin America and this partnership will strengthen our ability to be the source of news and information for business decision makers in Brazil.”
Throughout 2014, Bloomberg Businessweek content will also be featured prominently within InfoMoney magazine. In the coming months, the first local language version of Bloomberg Billionaires, a daily tracker of wealth and ranking of the world’s richest people, will launch within the InfoMoney site.
This is another example of Bloomberg’s continuing commitment to Brazil, following on from opening new, larger offices in Sao Paulo and Rio de Janeiro. Active in Brazil for more than 20 years, Bloomberg helps companies view data and news from more than 250 Brazilian sources on the Bloomberg Professional service.
Founded in 2000 InfoMoney is the leading financial news site in Brazil. The company is focused in financial media and education and publishes daily news, analysis, and advice, created by its own team of journalists. InfoMoney Magazine is published on a bi-monthly basis; it features interviews and articles covering investing and business news from both Brazil and around the world.
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 320,000 subscribers globally. Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,400 news and multimedia professionals at 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 15,500 people in 192 locations around the world. For more information visit www.bloomberg.com
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