World’s financial elite to be surveyed on current economic issues and investment preferences;
Results, debate and discussion to appear on multiple global Bloomberg platforms; Ad pages for issue projected to be up 30% year-on-year.
Bloomberg Markets magazine will premiere the Bloomberg Markets Global Investor Poll in its June 2014 issue, a survey of 1,000 Bloomberg Professional service users from around the world, representing the most influential bankers, traders, money managers and financial executives. The June issue is forecast to be up 30% in advertising pages, a reflection of the poll’s appeal.
With more than half the surveyed terminal subscribers based outside the United States, the Bloomberg Markets Global Investor Poll promises to be the most wide-reaching up-to-date reading of where the money will be made in 2014.
In early May, the Global Investor Poll results will be showcased across a variety of media platforms. The centerpiece will be a live roundtable discussion among the world’s most prominent investors moderated by renowned Bloomberg journalist Tom Keene. Poll results will be featured in both Bloomberg Markets magazine’s June issue and its accompanying Bloomberg Markets+ iPad app, Bloomberg’s own social media community Bloomberg Currents, and Bloomberg’s highly-trafficked Facebook and Twitter feeds. Video highlights from the Global Investor Poll roundtable will be available on all platforms.
The Bloomberg Markets Global Investor Poll topics will include:
• GLOBAL ECONOMICS: A close view of the global economy and various countries/regions: are they deteriorating or improving? How they ranks risks to the global economy and the economies that are likely to offer the best and worst investment returns.
• WORLD LEADERS AND CENTRAL BANKERS: Respondents will be asked how the policies of various world leaders are affecting the investment climate, including whether they have favorable or unfavorable views of various leaders and central bankers.
• ASSET CLASSES: Respondents will offer their opinion on the relative attractiveness of equities, fixed income, commodities, real estate, gold, foreign exchange, and others.
• ISSUES OF THE DAY: These may include financial regulation, country monetary policy, global climate change, emerging market instability, current Fed tapering, Chinese bank stocks, country political unrest and its implications, and the emergence of alternative currencies.
The Bloomberg Markets Global Investor Poll went out into the field on April 22, 2014 and was conducted by Selzer and Company.
About Bloomberg Markets magazine
Bloomberg Markets magazine serves the global financial elite, providing insight and perspective on the companies, trends, issues and people that move the world’s markets. Bloomberg Markets readers are the youngest and most affluent among all financial and business publications. Bloomberg Markets magazine’s rate base is 375,000.
Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength – delivering data, news and analytics through innovative technology, quickly and accurately – is at the core of the Bloomberg Professional service, which provides real time financial information to more than 320,000 subscribers globally. Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and three magazines, Bloomberg Businessweek, Bloomberg Markets and Bloomberg Pursuits, covers the world with more than 2,400 news and multimedia professionals at 150 bureaus in 73 countries. Headquartered in New York, Bloomberg employs more than 15,500 people in 192 locations around the world.