Press Release

New Program Features Extended Interviews, Top News from Asia- Pacific Region

Hong Kong — Bloomberg Television today announced the launch of “Asia Edge,” a new hour-long program airing weekdays at 11am/HKT that features extended interviews with newsmakers and panel discussions with Bloomberg market reporters, business experts and influential guests. “Asia Edge” joins Bloomberg Television’s line-up of live programming airing out of the network’s new studio in Cheung Kong Centre in Hong Kong’s business district.

Hosted by Rishaad Salamat and Susan Li, “Asia Edge” covers the top news and market-moving data from across the Asia-Pacific region, including the run-up and opening of markets in India. Each show also features an extended interview with a top CEO, investor or newsmaker from the region. Salamat and Li will be joined each day by Bloomberg Television reporters John Dawson, Zeb Eckert and Philip Yin for daily panel discussions that look at major business issues and market-moving data for the day.

“’Asia Edge’ takes a look at the news and market data impacting the region in a focused way,” said Parry Ravindranathan, Business Head for Bloomberg Television in Asia. “With more time devoted to in-depth interviews with guests, we’ll be providing deeper insight into the major issues driving business decisions each day.”

Bloomberg Television, currently available in more than 270 million homes worldwide, reaches some of the world’s most affluent and influential viewers in terms of household income, asset value and education levels. With hubs in New York, London and Hong Kong, the network provides 24-hour continuous coverage of the people, companies and ideas that move the markets. Programming includes “First Up” with host Susan Li (7-9 a.m. HKT),“On the Move Asia” with host Rishaad Salamat (9-11 a.m. HKT) and “Asia Edge” (11-12 p.m. HKT).

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About Bloomberg

Bloomberg, the global business and financial information and news leader, gives influential decision makers a critical edge by connecting them to a dynamic network of information, people and ideas. The company’s strength–delivering data, news and analytics through innovative technology, quickly and accurately- -is at the core of the Bloomberg Professional service, which provides real time financial information to more than 300,000 subscribers globally. Bloomberg’s enterprise solutions build on the company’s core strength, leveraging technology to allow customers to access, integrate, distribute and manage data and information across organizations more efficiently and effectively. Through Bloomberg Law, Bloomberg Government and Bloomberg New Energy Finance, the company provides data, news and analytics to decision makers in industries beyond finance. And Bloomberg News, delivered through the Bloomberg Professional service, television, radio, mobile, the Internet and two magazines, Bloomberg Businessweek and Bloomberg Markets, covers the world with more than 2,300 news and multimedia professionals at 146 bureaus in 72 countries. Headquartered in New York, Bloomberg employs more than 13,000 people in 185 locations around the world.

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