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Todd Baer Named Executive Producer for Bloomberg TV Mongolia

February 22, 2012

HONG KONG–Todd Baer has joined Bloomberg as Executive Producer
for Bloomberg TV Mongolia, announced Parry Ravindranathan,
Business Head for Bloomberg Television in Asia.

Baer will lead the creation of locally produced, local language
content for Bloomberg TV Mongolia. The network, headquartered
in Ulan Bator, is scheduled to launch in April 2012 in
partnership with The Trade & Development Bank of Mongolia (TDB).

Baer brings over 14 years of experience as an Emmy Award-winning
journalist and television news trainer in markets around the
world, including India and Pakistan. He served as a
correspondent for Al Jazeera English in India, the Middle East,
Afghanistan and the Americas, and previously reported for CNN
and U.S.-based ABC News. In his role as a television news
trainer, Baer has consulted for Dawn News, GEO News and Dunya
News in Pakistan, K24 News in Kenya and Aaj Tak and SAAM-Marathi
in India. Baer joins Bloomberg TV Mongolia from his role as a
Knight International Journalism Fellow based in Delhi, India.

“Todd has a proven track record in a start-up environment,
including helping build three prominent news channels in India,”
said Ravindranathan. “We’re pleased to bring Todd’s journalism
expertise to Bloomberg TV Mongolia, as we expand our brand in
this important region.”

“I’m looking forward to leading our coverage of one of the
fastest-growing stock markets and investing environments in
Asia,” said Baer. “This is an important time to bring high-
quality, credible business and financial news to business
leaders and investors in Mongolia.”

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Amanda Cowie, +1-212-617-1689,