For 21 years, The Bloomberg Way has guided Bloomberg News reporters and editors worldwide through the challenges of reporting and providing context to the story of money in all its forms. Now the guide will serve as a resource for journalists, students, business professionals and everyone who wants to write about money and get it right.
Under Winkler’s leadership, Bloomberg News is a two-time Pulitzer Prize finalist and has received more than 600 awards, including: the Roy W. Howard for Public Service, George Polk, Gerald Loeb, Overseas Press Club, Sidney Hillman, Investigative Reporters & Editors, Society of Professional Journalists (Atlanta, Chicago, Los Angeles and New York chapters) and Society of American Business Editors and Writers.
Principles of The Bloomberg Way include:
• Use The Five Fs: factual word, first word, fastest word, final word, and future word
• Be accurate: there is no such thing as being first if the news is wrong.
• Show, don’t tell: back up statements with facts, figures and anecdotes.
• Follow the money: explain the role of money in all its forms to reveal the true meaning of the news.
Meghan Womack, communications for Bloomberg News