Everybody is busy. Always on the go. There’s a lot of news out there, including on Bloomberg.com, and people don’t have time to read everything. That’s a big part of what we think about when determining which features to roll out on our website. While we revealed a new home page about one month ago, we are already adding a hopefully quite useful new tool.
Today, you’ll find the Bloomberg Queue on our homepage. (Special shout-out to our launch sponsor Dell. It’s the first creative execution in the U.S. of their new broad scale corporate brand campaign - positioning the company as a full-service information technology solutions provider that puts customers front and center.)
The way this new feature works is simple. You see a story you want to read, but you don’t have time right then. Add it to your queue (using the + sign), and read it later. Or, if you’ve read a story and want to save it, you can do that too and “star” it, or search within your queue for it.
We’ll also suggest stories you might find interesting based on what you’ve already added to your queue. (The more you add, the better we can do with our story recommendations.)
Right now, you can do all of this using a browser, either on your PC, Mac, tablet, or phone. We are working on giving you the ability to use your queue across any connected device online or offline. Stay tuned.
Eric Steinle is head of product and design for Bloomberg web properties