Bloomberg Insider Will Showcase Work of Bloomberg News, Government,
View and Other Units at U.S. Political Conventions
NEW YORK — Bloomberg LP announced today that it will publish
Bloomberg Insider, a daily magazine to be distributed at the
Democratic and Republican National Conventions. Bloomberg Insider will
expand on daily convention coverage, providing a forward look at the
2012 U.S. elections while focusing on the important business and
economic issues that define the candidates and their parties.
The decision to produce daily magazines for the conventions follows a
period of unprecedented growth for Bloomberg in the Washington area.
The news and information provider launched Bloomberg Government, a
web-based subscription service covering the impact of government
actions on business, in early 2011. Last fall Bloomberg acquired BNA,
a leading source for legal, regulatory, and business information.
Including the Bloomberg News Washington bureau, Bloomberg now has more
than 1,600 employees based in the Washington, DC area including almost
300 editorial employees and analysts in its Washington offices.
“Bloomberg Insider will include in-depth analysis by Bloomberg
Government, reporting, interviews and features from Bloomberg News,
Bloomberg Television and Bloomberg Businessweek, executive briefings
from Bloomberg BNA and opinion pieces by Bloomberg View columnists,”
said Norman Pearlstine, Chief Content Officer of Bloomberg L.P. and
Co-Chairman of Bloomberg Government. Bloomberg’s reporting at the
conventions will be led by Politics Editor Al Hunt.
“Bloomberg Insider will feature well-packaged news and information
from all of our platforms together with Bloomberg’s exclusive data,
information and analytics,” said Tim Franklin, a Bloomberg News
managing editor in Washington who will serve as editor of the daily
magazine. “Readers will benefit from the comprehensive and objective
reporting they have come to expect from Bloomberg.”
Bloomberg has joined forces with American City Business Journals to
feature local content from the Charlotte Business Journal and Tampa
Bay Business Journal.
Bloomberg will distribute 15,000 copies per day at each convention and
in Washington, DC, reaching political leaders, business executives and
the media covering the 2012 election. A digital version of Bloomberg
Insider will also be featured on Bloomberg.com, Businessweek.com,
through Bloomberg’s mobile platforms, and be available to subscribers
of Bloomberg Government and the more than 310,000 subscribers to the
Bloomberg Professional service. A link to Bloomberg Insider will also
be emailed daily to the 5,500 subscribers of Bloomberg’s Morning Alert
Bloomberg Insider will include a limited number of advertisements in
each issue to provide advertisers with a larger share of voice within
the pages of the daily publication.
Follow Bloomberg on Twitter, @BloombergLP
Bloomberg, the global business and financial information and news
leader, gives influential decision makers a critical edge by
connecting them to a dynamic network of information, people and ideas.
The company’s strength – delivering data, news and analytics through
innovative technology, quickly and accurately – is at the core of the
Bloomberg Professional service, which provides real time financial
information to more than 310,000 subscribers globally. Bloomberg’s
enterprise solutions build on the company’s core strength, leveraging
technology to allow customers to access, integrate, distribute and
manage data and information across organizations more efficiently and
effectively. Through Bloomberg Law, Bloomberg Government, Bloomberg
New Energy Finance and Bloomberg BNA, the company provides data, news
and analytics to decision makers in industries beyond finance. And
Bloomberg News, delivered through the Bloomberg Professional service,
television, radio, mobile, the Internet and two magazines, Bloomberg
Businessweek and Bloomberg Markets, covers the world with more than
2,300 news and multimedia professionals at 146 bureaus in 72
countries. Headquartered in New York, Bloomberg employs more than
15,000 people in 192 locations around the world.
Contact for Bloomberg:
Ty Trippet, +1 212-617-2443, firstname.lastname@example.org