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Bloomberg Television Delivers Largest Business Day Audience of

October 20, 2010

  Bloomberg Television Delivers Largest Business Day Audience of International
  News Channels in Europe

     Network Also Continues to Deliver Highly Affluent and Loyal Audience

Business Wire

LONDON -- October 20, 2010

The results of the latest 2010 European Media & Marketing Survey ("EMS")
reveal that Bloomberg Television delivers the largest average working day
audience of all international news channels in Europe during the key weekday
business hours of 8:00 AM - 6:00 PM.

Bloomberg Television, which offers 24-hour continuous coverage of the latest
and most comprehensive news and headlines and is available in over 245 million
homes around the world, delivers an average working day audience of 426,721
viewers, surpassing audience figures for CNN International, CNBC Europe, Sky
News International*, BBC World News** and Euronews.

In addition, Bloomberg Television is the clear choice for high earners and
affluent viewers in Europe. According to the EMS Survey, Bloomberg Television
delivers the largest average daily audience of affluent Europeans of any
business and financial news channel in Europe, with 52.8% more affluent
viewers than CNBC Europe. During the key business weekday hours of 8:00 AM -
6:00 PM, Bloomberg Television delivers over two and a half times the number of
affluent viewers than CNBC Europe, an advantage of over a quarter of a million
viewers. Bloomberg Television’s audience loyalty is also virtually double that
of CNBC Europe, with 18.1% of Bloomberg Television’s weekly audience watching
every day compared to just 9.8% of CNBC Europe.

"We are extremely pleased by Bloomberg Television's continued strong
performance in reaching the largest average working day audience across
Europe," said Brian Martinez, International Managing Director, Bloomberg
Television. "The EMS Survey, the industry benchmark for tracking audience
reach among high-income households, shows that Bloomberg Television continues
to attract the kind of loyal, upscale viewers advertisers seek to reach."

"Bloomberg Television is rapidly carving out a position as the most impactful
and cost-effective way for advertisers to reach this elusive audience of
high-income professionals. One aspect that our clients love is our ability to
deliver real well-thought through solutions that combine television with our
portfolio of mobile, Internet and print properties," said Trevor Fellows, Head
of Advertising Sales, Multimedia.

For more information on Bloomberg Television, please visit and follow us on Twitter at (@BloombergTv) or

For more information on Bloomberg, please visit
about and follow us on Twitter (@BloombergLP) and Facebook.

*BBC World News adjusted for UK overclaim.

**Sky News International excluding UK and adjusted for Italy overclaim.

About Bloomberg

Bloomberg is the world’s most trusted source of information for financial
professionals and businesses. Bloomberg combines innovative technology with
unmatched analytic, data, news, display and distribution capabilities, to
deliver critical information via the Bloomberg Professional service and
multimedia platforms. Bloomberg's media properties span television, radio,
digital and print, making up one of the world’s largest news organizations
with more than 2,300 news and multimedia professionals at 146 bureaus in 72


Bloomberg LP
Jocelyn Austin, +1-212-617-3578