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Bloomberg Sports “Decision Maker” Tops Other Tools In NFL Season

October 3, 2012

NEW YORK – Bloomberg Sports, founded as a vertical division of
Bloomberg L.P. and now part of a joint venture with IMG, today
unveiled a solid analysis of its “Decision Maker” fantasy
football tool through the first quarter of the NFL season,
showing that the product is outpacing its competitors in giving
fans the best possible advantage for their fantasy play.

Each week Bloomberg Sports (BSports) tests projections for the
season to date against five top fantasy sites (Yahoo! Sports,
ESPN, CBS Sports, AccuScore, numberFire) and through the first
quarter of the NFL Season, BSports has outperformed the
competition in almost every position. BSports measures the
accuracy of its model by comparing projections to the actual
number of fantasy points scored per player for each position.
BSports then calculates the R2 coefficient–similar to
correlation–which determines how much of the variation in
fantasy points can be explained by their projections. BSports
has also calculated the R2 for the projections of these other
top fantasy sites, and in almost every position the R2 of the
Decision Maker model is the strongest.

As of Tuesday morning, B Sports ranked Number One in four of
seven key categories, including QB, wide receiver, running back,
and overall projections, while ranking second (behind ESPN) in
kicker projections, tight end, and defense.
“Bloomberg Sports is all about the numbers, and the numbers are
not lying when you compare the performance of our tools to the
other top products in the industry,” said Bill Squadron, head of
Bloomberg Sports. “We are proud to say all the time and effort
and research we have put into developing ‘Decision Maker’ is
paying off with some amazing results, and we are very excited to
see how we do at the midway point and beyond. If you play and
you want the best chance, it looks like the choice is simple.”

Decision Maker 2012, an interactive fantasy football
application, uses Bloomberg’s state-of-the art advanced analytic
tools to advise fantasy football players on their best starting
lineup each week. Bloomberg Sports also introduced Crowd Call, a
free fan-voting companion tool which will allow fans to test
their own predictive capabilities against the Bloomberg Sports
technology-driven selections.
The 2012 products are be available on the web and the Apple iOS
mobile platform and are among the top selling paid football aps
for fantasy players again this season.
Decision Maker includes the ability for fans to easily compare
any two players using the exclusive B-Score rank (using metrics
developed  by Bloomberg Sports to summarize a player’s
weekly  value based on Player Performance, Team Support,
Opponent Matchup, and  Game Conditions), and a Risk/Reward
Score, which shows the player’s  volatility and upside potential
that week. The app’s B-Score Factor explanations break down the
numbers in detail by category with visuals and graphs. The tool
also offers a full-season projection component that can aid
fantasy players during their draft.
Crowd Call allows fans to choose which player in a head-to-head
matchup will have a more productive fantasy scoring week, and
then instantly aggregates the results of all voters.  It will
also feature week-to-week game match-ups.


Selected by The Sports Business Journal as a Finalist for “Best
In Sports Technology” in 2012 and named as one of the “Most
Innovative Companies in Sports” in 2011 by Fast Company
Magazine, Bloomberg Sports takes the technology developed by
Bloomberg, the leading global provider in data  and analytics,
and applies them to the vast data analysis opportunities in
sports. Working with and other partners since its launch
in 2010, Bloomberg Sports fantasy products give fans the most
powerful easy to use resources as they draft and manage their
fantasy teams. Additionally, Bloomberg Sports provides a
professional product that delivers Major League Baseball clubs
with a secure, virtually unlimited set of analytical functions
to assist them in personnel evaluation and game preparation and
with a tablet application used by many professional players.
Bloomberg Sports has also created products customized for
broadcast use, as well as professional tools for several
professional baseball organizations in Latin America and
recently launched a consumer soccer product in Europe.


Joe Favorito,, 917-566-8345

Mindy Diamond,, 646-324-2157