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Bloomberg Partners With Mexico’s El Financiero

March 20, 2013

Mexico City — Bloomberg Media Group, a division of Bloomberg
L.P., and El Financiero, the media branch of Grupo Lauman, an
integrated solutions company, today announced a long-term
agreement to launch a new multi-platform Spanish-language
business news service. The companies will create a high-
definition television channel that combines Bloomberg’s global
business and financial insight with locally-produced content.
The service will be offered in Mexico and Central America. The
companies also plan to offer content online, on mobile sites and
in print with a co-branded section in El Financiero newspaper.

“Mexico is one of the fastest-growing economies in the world,
and our agreement with El Financiero allows Bloomberg to deliver
the sharpest global business and financial insight to a critical
market,” said Andy Lack, CEO of Bloomberg Media Group. “This is
a significant part of the company’s strategy of forming
partnerships with leading providers in markets that have a
compelling economic growth story, as we have done in India,
Turkey, Mongolia, Indonesia, Africa and the Middle East.”

“The new venture with Bloomberg will provide local investors,
businessmen and opinion makers, with high-quality, relevant
content that moves markets,” said Manuel Arroyo, President and
CEO of Grupo Lauman and El Financiero. “We look forward to
bringing to the table Mexico’s key influencers to further the
discussion around this region’s economic growth.”

Scheduled to launch in late 2013, this will be the first
business news channel available in HD throughout Mexico,
Guatemala, El Salvador, Honduras, Nicaragua, Costa Rica and
Panama. It will be broadcast from El Financiero’s new HD studio
in Mexico City. An executive producer from Bloomberg Television
will be appointed to work alongside El Financiero to assist in
the production of the network’s economic and business coverage.
The programming will draw from Bloomberg’s extensive financial
and economic data as well as reporting from the company’s 2,400+
journalists in 146 news bureaus across 72 countries.

Mr. Arroyo, along with Enrique Quintana, Chief Editor of El
Financiero, will participate in the Bloomberg Mexico Economic
Summit on March 21, 2013 at the Club de Banqueros de Mexico.
This event gathers the country’s most influential political,
financial and corporate minds to discuss the critical issues
surrounding the region’s growth.

For more information about the Bloomberg Mexico Economic Summit
please visit:
http://www.bloomberglink.com/event/mexico-2013/

About Bloomberg

Bloomberg connects influential decision-makers to a dynamic
network of information, people and ideas. Its strength – quickly
and accurately delivering data, news and analytics through
innovative technology – is at the core of everything it does.
With over 15,000 employees in 192 locations, Bloomberg delivers
business and financial information, news and insight around the
world.

About El Financiero

El Financiero, the most important newspaper specialized in
finances, economics and business in Mexico, was founded in 1981
with a journalism proposal based on analysis and
contextualization of current events that due to their news
value, influence public opinion and decision making in centers
of power. In 2012 it was acquired by Grupo Lauman who initiated
a process of transformation and modernization to new
technologies to provide the best financial content.
www.elfinanciero.com.mx

# # #
Contact for Bloomberg US:

Lauren Meller, +1 212-617-8185, lmeller@bloomberg.net

Contact for Bloomberg EMEA:

Catrin Thomas, +44 7917 000 808, cthomas106@bloomberg.net

Contact for Grupo Lauman:

Paola Gervitz, 5255 3506 ext. 0501, paola@3.1416r.com

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