New York, July 25, 2014–Bloomberg Media Group CEO Justin B. Smith today announced that Joshua Topolsky has been named Editor – Bloomberg Digital and Chief Digital Content Officer, responsible for overseeing all of Bloomberg’s consumer digital content efforts. Topolsky will lead the development of Bloomberg’s new digital brands that sit at the core of the company’s new media strategy, which was first unveiled by Smith in March. He will start on August 4th and will be based out of Bloomberg LP’s global headquarters in New York City.
Topolsky is Vice President at Vox Media and the editor-in-chief and co-founder of The Verge, which covers the intersection of technology, science, art, business, policy and culture. The Verge brand, which launched in 2011 and was conceived and executed by Topolsky, is considered by many as one of the finest examples of innovative and high-quality digital journalism.
“Innovation in digital media is far more likely to be found in the start-ups of Silicon Valley and Silicon Alley than in the larger media corporations scattered around mid-town Manhattan. In recent years, a trend has emerged of star talent moving from the established, traditional players to these smaller, more nimble operations,” said Smith. “The challenge for established media companies is how to build the cultures that can attract the native digital talent rapidly upending journalism and the business of media. We are defying that talent migration pattern and Josh joining us is another major step towards our goal of building the leading, next generation global business media company.”
“The vision for Bloomberg – for what it can be – is simply massive. The resources are here: the teams, the technology and the will to build. It’s an opportunity to create a 21st century media company at scale, one that does things I think haven’t been done before, and does them spectacularly,” said Topolsky. “I was not planning on leaving Vox and starting something new, but the more Justin and I spoke about the new direction here, the more I saw what was possible. It became an opportunity I could not pass up.”
In addition, Topolsky is the ‘resident technology expert’ for The Tonight Show starring Jimmy Fallon and is a former Washington Post columnist. He has made regular appearances on network television and other programs to dissect new technology products and is the host of The Vergecast, a weekly podcast.
His work has been widely lauded. Topolsky was named Adweek’s 2012 Digital Editor of the Year and The Verge won five Webby Awards in 2013, was nominated for a 2014 ASME National Magazine Award in video, won an American Film Institute prize and was a finalist in the 2013 Online Journalism Awards for general excellence.
Prior to founding The Verge and helping to lead the explosive growth of Vox Media, Topolsky was the editor-in-chief of Engadget from 2008 to 2011.
Topolsky is the most recent addition in a series of high-profile changes in Bloomberg’s consumer media operation, which began with naming Smith CEO of Bloomberg Media Group in July 2013. Since he started in September, Smith led a rapid review of Bloomberg’s entire consumer media operation and detailed a bold, aggressive new strategy. The strategy aims to build the leading, next generation media company for global business by concentrating on the development of a series of digitally-led, multi-platform new brands and broadening Bloomberg’s core audience beyond its traditional finance roots.
A steady stream of top talent has joined Bloomberg to help execute the new strategy, including former Atlantic Media executive Zazie Lucke joining as Head of Global Marketing in October and Paul Marcum, GE’s former Director of Global Digital Marketing and Programming, joining in December to become Head of Global Digital Video. Leading digital talents Nathan Richardson and former Gawker and Atlantic Wire editor Gabriel Snyder have been tapped to help oversee the creation and launch of the new brands, which are at the core of Bloomberg’s new direction. Chris Rovzar, former digital editor of Vanity Fair, joined in April to build Bloomberg’s digital editorial vision for luxury.
In May, Bloomberg announced one of the first new brands it will launch – Bloomberg Politics – which will be led by two of the nation’s preeminent political journalists Mark Halperin and John Heilemann. Further, Bloomberg’s overseas media operations were restructured recently to reflect the company’s major global media ambitions by appointing – for the first time – leadership with oversight over all media operations regions abroad. Former Guardian executive Adam Freeman joined as the first Managing Director of Bloomberg Media for Europe, the Middle East and Africa and Parry Ravindranathan was promoted to be the first Managing Director of Bloomberg Media for Asia-Pacific. In June, leading advertising executive Paul Caine, who previously directed revenue efforts at Time Inc., began work as Bloomberg Media’s Global Chief Revenue Officer and renowned media executive Jacki Kelley was named Chief Operating Officer for Media, serving as Smith’s deputy across the Media Group, and will focus on driving global revenue growth, brand strength, and developing the company’s multi-platform media offerings. Keith Grossman, former Associate Publisher of Wired and Ars Technica, who created some of the most innovative ad products in the industry, joined as Publisher of Bloomberg Digital and digital products.
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