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Bloomberg Named “Technology Company of the Year” by Asia Risk

October 26, 2011

Asia Risk staff and Asian investors selected Bloomberg for the
top award for several achievements including:

-Leading the evolution of the new offshore renminbi (CNH) market
by creating an industry working group for the introduction of
new data, yield curves and reference rate services;

-Developing a new code (CNH) to distinguish the offshore
renminbi from the onshore renminbi (CNY) with the Bank of China,
HSBC and Standard Chartered. Bloomberg adopted the CNH code,
captured its price history and introduced a CNH bond listing and
bond index. The company also held a series of educational
events on the new market;

-Defining the new CNY derivatives market by initiating an
industry working group of regulators, banks and market
participants and being first-to-market with onshore CNY tools
and data for portfolio valuation and risk analysis by the time
the market launched in April of this year.

“CNH is a young market that has only developed since 2010. It is
always difficult for traders working in this kind of market,
because liquidity is poor and the market is less transparent.
Bloomberg has done a good job in helping us tackle these
issues,” an official at one of the big four Chinese state-owned
commercial banks says in the Asia Risk article.

Matthew Rees, Bloomberg’s Head of Sales for APAC, said, “This
award is a testament to Bloomberg’s commitment to supporting
transparency and openness in the global capital markets and in
the APAC region, which is a critical market for Bloomberg. This
award recognizes our leadership in developing comprehensive and
leading-edge technology, data and analytics.”

Since 2000, Asia Risk magazine annually recognizes global
financial institutions for excellence in risk management. The
awards rank products and services across 35 categories that
recognize excellence in trading, service, products and
technology that serves the derivatives, equities, credit and
energy securities markets. In determining the winner of The
“Technology Company of the Year,” Asia Risk interviewed market
participants who acknowledged Bloomberg’s role in Asian
financial markets.

Bloomberg continues to grow and now has 35 offices across Asia
Pacific. For more information on Bloomberg’s financial and
technology products and services, please visit www.bloomberg.cn,
www.Bloomberg.co.jp, www.bloomberg.com or call customer service
at + 852-2977-6000.

Media Contacts:
-Stella Xu, sxu43@bloomberg.net, +86-10-6649-7551
-Anne Karumo, BloombergAsia@cognitomedia.com, +65-8112-6409
-Vera Newhouse, vnewhouse@bloomberg.net, +212-617-6420
-Sophie Fischman,Bloomberg@cognitomedia.com,+1-646-395-6300
-Charlie Morrow,BloombergEMEA@cognitomedia.com,+44-20-7438-1100