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Bloomberg Launches Liquidity Capture Service for U.S. Equities

September 19, 2012

NEW YORK — Bloomberg LP today announced access to its U.S.
equity pool as part of a new service called Bloomberg Pool, or
BPool. Developed in conjunction with BIDS Trading, BPool enables
traders to interact with liquidity present on Bloomberg’s
equities trading platforms and BIDS Trading’s alternative
trading system (ATS), which acts as BPool’s order matching
engine.

BPool shares the broker-sponsored access model implemented by
BIDS Trading, which enables buy-side traders to fully allocate
commission dollars to the broker of their choice and pay for
brokerage services, such as research.

“BPool provides access to what the U.S. equity markets have been
looking for, a centralized, active and diverse marketplace,”
said Daniel L. Doctoroff, president and chief executive officer
of Bloomberg. “Our clients now have a more efficient way to
implement trading strategies and achieve better execution
results.”

As an integrated component of the trading tools available with
Bloomberg’s order and execution management platforms, BPool
gives traders the option to interact with centralized liquidity
and configurable orders to help automate and optimize liquidity
capture. From order-entry to execution, traders can monitor and
control orders sent to BPool.

BIDS Trading’s ATS was founded by leading U.S. brokerage firms
in 2006 to provide an alternative, dynamic electronic
marketplace for U.S. equity block trading. BIDS Trading adopted
policies designed to preserve broker relationships and bring
counterparties together to trade large blocks of shares
efficiently, confidentially and anonymously.

“Bloomberg joins more than a dozen financial services firms that
created BIDS Trading in an effort to build an open marketplace
that gives traders the flexibility to direct commission dollars
to the broker of their choice,” said Tim Mahoney, chief
executive officer of BIDS Trading. “The injection of Bloomberg’s
diverse order flow creates a deep and efficient liquidity pool
in an otherwise fragmented marketplace.”

As part of its alliance with BIDS Trading, Bloomberg made an
equity investment in BIDS, joining a consortium of more than a
dozen financial services firms. Raymond Tierney, president and
chief executive officer of Bloomberg’s agency brokerage
business, Bloomberg Tradebook LLC, will represent Bloomberg as a
BIDS board member. Jim White, an executive with more than 20
years of experience working with electronic equities markets,
was named the global head of operations for BPool.

BPool technology is developed in conjunction with Bloomberg’s
EMSX and SSEOMS product teams, while the decision engine is
developed and operated by Bloomberg Tradebook LLC, a U.S.
registered broker-dealer and member of FINRA.

More information about Bloomberg’s BPool is available at POOL on
the Bloomberg Professional service, or by contacting Jim White
at jwhite13@bloomberg.net.

About Bloomberg LP

Bloomberg, the global business and financial information and
news leader, gives influential decision makers a critical edge
by connecting them to a dynamic network of information, people
and ideas. The company’s strength – delivering data, news and
analytics through innovative technology, quickly and accurately
– is at the core of the Bloomberg Professional service, which
provides real time financial information to more than
310,000 subscribers globally. Bloomberg’s enterprise solutions
build on the company’s core strength, leveraging technology to
allow customers to access, integrate, distribute and manage data
and information across organizations more efficiently and
effectively.

Media Contacts

Vera Newhouse, Bloomberg, vnewhouse@bloomberg.net, +1-212-617-
6420

Zoë Norinsky, BIDS Trading, zoe.norinsky@bidstrading.com, +1-
212-618-2600

BPool is a service mark of Bloomberg LP.