Did you hear that Pink Floyd will release its first album in almost 20 years? If not, maybe it’s time you take a peek at the new London BRIEF. It ran this headline yesterday for the local and global citizens of London who read the daily and free electronic newsletter that showcases the best of Bloomberg’s coverage of business, politics and culture in the UK capital.
The BRIEF hits inboxes everyday at 5 pm, London time, with a commuter audience in mind and is a quick four or five pages that includes everything you need to know about what happened in London that day. Since February, we’ve sent the London BRIEF to a group of commuters working in the Square Mile, Westminster and beyond. Subscriptions quickly ballooned to 10,000, making it the fastest growing newsletter in Bloomberg BRIEF’s history. It is now being made widely available online.
Ted Merz, News Content Business Manager, Bloomberg says: “Bloomberg is the global leader in delivering fast, accurate and actionable information. Our London BRIEF does all of that in a new design that makes it as easy to read on mobile phones as it is to print out or read on your desktop.”
The BRIEF utilizes all the best reporting from Bloomberg News and carries original content tailored for UK readers by editor Ainsley Thomson. For example, breaking news from the City and Westminster, an Out of Office section to keep Londoners informed about what’s happening around town and diverse articles ranging from restaurant, wine and car reviews to profiles and sports reports. Probably our most popular column is Boris Watch, which checks in on London Mayor Boris Johnson each day using photos, tweets and quotes from City Hall.
The London BRIEF joins the family of 19 Bloomberg BRIEF newsletters which rely on Bloomberg’s proprietary news, data and analysis. Bloomberg BRIEFs now reach 265,000 global subscribers to the Bloomberg Professional service and can be found at www.bloombergbriefs.com.
The launch sponsor of the newsletter is CMC Markets, a leading global provider of financial spread betting, CFD and foreign exchange (FX).
– Nicholas Ferris, BRIEF Business Manager