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Bloomberg Celebrates Earth Day 2012 With a Focus on Water

April 19, 2012

New York — Bloomberg is proud to sponsor What is Missing?, a
memorial to our living planet by the acclaimed artist Maya Lin.
Launching on April 22, Earth Day 2012, What is Missing? consists
of media and sound works installed at permanent and temporary
sites throughout the world. These installations will feature one
to two minute videos focusing on species and habitat loss around
the world. The videos were produced by the What is Missing?
Foundation with content and guidance from the Cornell Lab of
Ornithology, National Geographic and World Wildlife Fund.

The project will form a core part of Bloomberg’s global Earth
Day 2012 celebrations, highlighting the world’s oceans and
waterways, and raising awareness about their fragility and
exposure to the effects of climate change. With the help of the
Nature Conservancy, World Wildlife Fund, and the Plastic
Pollution Coalition, Bloomberg is utilizing a broad suite of
engagement tactics including Lunch & Learns, artwork, speaking
engagements and contests, providing employees with tools and
tips for minimizing their personal impact on waterways. The
Nature Conservancy’s President Mark Tercek, will be speaking at
Bloomberg’s headquarters in NYC, with accompanying talks by his
colleagues in the Washington DC and San Francisco offices.
World Wildlife Fund will be speaking at the Tokyo, Hong Kong and
Singapore offices on similar topics. In addition, Bloomberg
will sponsor 61 environmental volunteer projects globally.

Each Earth Day, Bloomberg presents artwork to highlight global
environmental issues. In addition to Maya Lin’s art
installations, Bloomberg will be showcasing Manuel Mansylla’s
Ghost Networks in New York, Mariko Mori’s Journey to Seven Light
Bay in Tokyo and Josh Knowles in London.

Bloomberg’s Earth Day celebrations fall under the company’s
wider sustainability program of managing business better by
integrating environmental, social and economic considerations
into operations, products and services. Bloomberg’s
sustainability combines corporate citizenship, risk management
and strategic opportunity – driving operating costs down,
revenues up, and influencing wider adoption of sustainable
practices across the business community.

For more information on Bloomberg’s sustainability efforts,
visit For more information on
Bloomberg, please visit

About Bloomberg

Bloomberg, the global business and financial information and
news leader, gives influential decision makers a critical edge
by connecting them to a dynamic network of information, people
and ideas. The company’s strength – delivering data, news and
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– is at the core of the Bloomberg Professional service, which
provides real time financial information to more than 310,000
subscribers globally. Bloomberg’s enterprise solutions build on
the company’s core strength, leveraging technology to allow
customers to access, integrate, distribute and manage data and
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effectively. Through Bloomberg Law, Bloomberg Government,
Bloomberg New Energy Finance and Bloomberg BNA, the company
provides data, news and analytics to decision makers in
industries beyond finance. And Bloomberg News, delivered through
the Bloomberg Professional service, television, radio, mobile,
the Internet and two magazines, Bloomberg Businessweek and
Bloomberg Markets, covers the world with more than 2,300 news
and multimedia professionals at 146 bureaus in 72 countries.
Headquartered in New York, Bloomberg employs more than 15,000
people in 192 locations around the world.

About What Is Missing?

The mission of the What is Missing? Foundation is to create,
through science-based artworks, an awareness about the current
crisis surrounding the mass extinction of species that is
currently underway. The project will connect this loss of
species to its primary causes — habitat degradation
and loss — by creating innovative artworks that utilize sound,
media, and science to connect people to both the species and
places that have disappeared or will most likely disappear if we
do not act to protect them.

What is Missing? is both a wake-up call and a call to action.
First making us aware of this crisis, the project will then
highlight what environmental organizations, institutions, and
scientists around the world are doing to find solutions to the
extinction crisis and the overarching threat of climate change.
The project will also show what individuals can do in their
everyday lives to help protect species and the habitats that
species depend upon for survival.

Designed as Maya Lin’s last memorial, the project proposes that
we look at a memorial not as a singular static object, but as a
work that can exist in multiple forms and in multiple sites
simultaneously. The Memorial will consist of media and sound
works that are, and will be, installed at permanent and
temporary sites throughout the world. These installations will
feature one-to-two minutes films produced by the Foundation,
which focus on species and habitat loss around the world. Over
75 films have been created to date, with plans to develop a
library of 150 videos for use in schools and institutions for
educational purposes. The installation formats include:
permanent Listening Cones placed at select science institutions,
an Empty Room exhibit that can travel, smaller site specific
sound and media installations, to art, science and public
venues, independent video works that can be shown at events, a
physical and digital book, and a website that acts as a nexus
for the project in its entirety and enables people to navigate
through time, revealing an ecological history of the world by
virtue of maps of the past (Map of Memory), present
(Conservation in Action), and future (Greenprint).

What is Missing? is a collaborative multidisciplinary endeavor
with assistance from scientific institutions (such as the
California Academy of Sciences, the Cornell Lab of Ornithology
and the Wildlife Conservation Society), environmental
organizations (IUCN, NRDC, World Wildlife Fund, Panthera, and
Oceana, among others), artists, photographers, filmmakers,
writers and concerned citizens. Audio and video content for
What is Missing? has been generously donated by Cornell Lab of
Ornithology, the National Geographic Society, ARKive, and BBC
Earth, as well as other groups. For a comprehensive list of
contributors, please go to “Foundation and Contributors.”

About Conservation in Action Launch

Conservation in Action, a map of the present, will launch on
Earth Day 2012 and highlight the work of collaborating
institutions and select environmental organizations, chart a
history of the environmental movement, and inform individuals as
to what they can do in their own lives to help protect species
and habitat.

By inviting smaller environmental organizations and partnering
institutions around the world to feature their own stories of
conservation, the map of the present will connect and emphasize
important conservation efforts throughout history. Over time
these dots will be updated by the organizations as their core
efforts shift and develop. Certain dots will twinkle in order to
alert people of environmental issues that are in need of
immediate help.

The timeline featured on this map will showcase our collective
environmental history, highlighting both the biggest
environmental successes and disasters around the world. Only
from recognizing our past achievements and mistakes, can we move
forward to prevent future disasters and protect the biodiversity
of the planet for generations to come.

Contact for Bloomberg:

Angela Martin, +1 415-617-7142,