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Bloomberg Businessweek+ App Now Available on iPhone & iPod Touch

April 11, 2012

New York — Bloomberg today announced that its award-winning
Bloomberg Businessweek+ App is now available on the iPhone and
iPod touch. Bloomberg also announced the Bloomberg Businessweek+
App for iPad, launched in April 2011, has now surpassed 100K
subscribers. The app has helped Bloomberg broaden its reach
globally with 35 percent of subscribers residing outside of the
United States.

“Many of our readers own an iPhone so delivering an optimal
experience and lightning fast downloads of magazine issues is
critical. With the app, it takes 3 minutes or less on a 3G
connection to download an entire issue to the iPhone or iPad.”
said Oke Okaro, general manager and global head of Bloomberg
mobile
.

Unique features of the Bloomberg Businessweek+ app include:

-Exclusive video featuring Editor Josh Tyrangiel and his
creative team as they share the story behind each week’s
groundbreaking cover.

-Audio from Tom Keene, Charlie Rose, and various Bloomberg
editors.

-Live market info and news on companies mentioned in articles,
powerful search, a personal archive, and social sharing.

Okaro added, “In the last year, we made significant strides in
mobile, including the launch of three new apps (Bloomberg
Businessweek+
, Bloomberg Radio+, Bloomberg TV+). Each of these
apps has won one or more prestigious awards including Bloomberg
Radio+ being selected by Apple as the Best Finance App of 2011.”

The Bloomberg Businessweek+ App is available for free from
Newsstand or the App Store on the iPad, iPhone, and iPod touch.
Readers can subscribe for $2.99 per month or $29.99 per year.
Print magazine subscribers receive free access to Bloomberg
Businessweek+ on the iPad and now on the iPhone and iPod touch.
iPad-only subscribers also get free access to Bloomberg
Businessweeek+ on their iPhone and iPod touch.

For more information on Bloomberg Businessweek, please visit
http://www.businessweek.com/ and follow us on Twitter and
Facebook.

About Bloomberg Businessweek

Named one of the most successful and influential magazines of
2011 by Adweek, Bloomberg Businessweek is a trusted source of
essential, comprehensive insight that business leaders depend on
to get ahead. Bloomberg Businessweek offers a global
perspective to help senior executives profit from smarter,
faster, and more informed business decisions. Founded in 1929,
the magazine is a market leader, with more than 4.7 million
readers each week in 140 countries. Drawing on more than 2,300
financial journalists in 146 bureaus across 72 countries,
Bloomberg Businessweek covers the business world like no one
else can.

About Bloomberg Mobile

Bloomberg Mobile provides award-winning mobile products — apps
and mobile websites — including Bloomberg (available on iPhone,
iPad, Android phone, Android tablet, Blackberry and Symbian),
Bloomberg TV+ (available on iPad), Bloomberg Radio+ (available
on iPhone) and Bloomberg Businessweek+ (available on iPad and
iPhone). For more details, please visit
http://www.bloomberg.com/mobile.

Contact for Bloomberg:
Lauren Meller, +1 212-617-8185, lmeller@bloomberg.net