In the world of magazine publishing, winning any award from the American Society of Magazine Editors (ASME) is an honor – especially since each one is decided by top editors, art directors and photo editors. This year, Bloomberg is proud to be the recipient of three awards for “Cover of the Year” in the categories of “Lifestyle,” “Science, Technology and Nature” and “Brainiest.”
This is the first win for Bloomberg Pursuits, beating out 42 other well-known magazine covers in the “Lifestyle” category including those from Architectural Digest, Departures, Elle Décor, GQ, Sunset, Town & Country, Travel & Leisure and WSJ. The winning cover “Where Luxury Begins and Ends” is from the spring 2013 issue, when editor Ted Moncreiff and creative director Anton Loukhnovets made their debut with a splash featuring a close-up of a crocodile biting onto a leather wallet.
The two Bloomberg Businessweek cover winners are “How Blackberry Became a Relic” (winner in the “Science, Technology and Nature” category) and “The Surprising Sophistication of Twitter” (winner in the “Brainiest” category). Bloomberg Businessweek is the only magazine to have won in multiple categories.
Both covers were designed by the Bloomberg Businessweek creative team which has been widely recognized by organizations in the publishing and design worlds for their attention-grabbing covers.
As category winners, Bloomberg Pursuits and Bloomberg Businessweek are now in the running for the overall “Cover of the Year” prize. The winner will be announced at the ASME Annual Meeting on April 30, 2014.
See all of the finalists here.