Bloomberg hosted the CMO Summit during Social Media Week in New York on February 20. Experts in media, data, entrepreneurship and design discussed how digital trends are changing the role and nature of marketing as we know it.
Senior level marketers are challenged with rapidly changing new roles. So, Bloomberg helped decode the complexity of this Brand New World with various presentations and panel discussions, including explorations of how to extract big insights from big data; what brands can learn from nimble, early stage disruptors; new approaches to product design; and the macro media and cultural trends shaping business in 2014.
Speakers included Harper Reed, CTO of the 2012 Obama Presidential Campaign; Lisa Shallet, Head of Brand Marketing at Goldman Sachs; Douglas Rushkoff, author of Present Shock; Linda Boff, Head of Global Brand Marketing for GE; and Henrik Werdelin, founder of Prehype, among others.