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Hut, Hut, Strike!

A shortened or canceled season wouldn't just be bad for football—consider the potential lost revenues in gambling, fantasy football, and pizza, among other things

Negotiations are making progress, but the NFL lockout has surpassed the 100-day mark. While players and team owners argue over how to split $9 billion in annual revenue, other businesses have skin in the game, too. All told, a typical NFL season generates some $12 billion in sales for enterprises outside the league, figures Advertising Age.

Data: American Tailgaters Assn.; Baird Research; Fantasy Sports Trade Assn.; Wynn Las Vegas; EA Sports President Peter Moore; Papa John's 2011 Q1 Conference call; Former Pittsburgh Mayor Tom Murphy; Citigroup

Weise is a reporter for Bloomberg Businessweek.

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