Ad.ly crunched the numbers and provided Bloomberg Businessweek with the names of its most effective celebrity promoters on Twitter, as measured by clicks on their sponsored tweets. Below, a partial list
Sponsors: Sony Pictures, Glee, LivingSocial
Sample tweet: "I wonder if the celebs will dress the part! Check out @BurlesqueMovie the red carpet premier"
Sponsors: Rebecca BonBon, Charlotte Russe, Nestlé
Sample tweet: "Cute @iloveRBB Paparazzi shot of ur new line! Luv it, Rebecca Bonbon, U adorable puppy!"
Sponsors: Old Navy, Best Buy, Bing (Microsoft)
Sample tweet: "Want to know how Old Navy makes your butt look scary good? Ask a Kardashian ;)"
Michael Ian Black
Sponsors: Sony Pictures, Norton AntiVirus, Arby's
Sample tweet: "They say boys will be boys, some longer than others. This weekend, see Grown Ups, now playing! Get tix here"
Sponsors: Toyota Sienna, Groupon, Arby's, LivingSocial
Sample tweet: "Hey ladies, who might be PMSing like I am, or just hungry dudes, I heard @Arbys you get a free JR Deluxe TODAY!!!"
Sponsors: GE Ecomagination, AT&T, Man v. Food
Sample tweet: "Up and coming filmmakers challenged themselves to lend a creative perspective to Ecomagination. Amazing videos!"