Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers


LinkedIn Agrees to Buy Business Reviews Startup

The purchase of ChoiceVendor is the networking site's second acquisition

LinkedIn, the largest networking site for online professionals, bought ChoiceVendor Inc., a website for reviews of business service providers. ChoiceVendor, a San Francisco startup founded in 2008 by two former Google (GOOG) employees, provides customer reviews about accountants, call centers, payroll services, and other vendors. Financial terms of the deal weren't disclosed in a LinkedIn statement on Sept. 23. The deal marks LinkedIn's second acquisition, part of an effort to add talent and technologies from outside the company. That push is being led by Jeff Weiner, who joined Mountain View (Calif.)-based LinkedIn in December 2008 and became chief executive officer six months later. The company bought mSpoke Inc., a recommendation technology, for an undisclosed amount in August. "You'll continue to see us do acquisitions for talent," Weiner said in an interview with "Our top operating priority is building a world-class team." With ChoiceVendor, LinkedIn gets co-founders Yan-David Erlich, a former product manager at Google and the creator of instant-messaging service, and Rama Ranganath, a former engineer at Google and Microsoft (MSFT). They founded ChoiceVendor two years ago, after Erlich sold to iSkoot Inc., and attracted online listings from companies including Aramark, Adobe Systems (ADBE), FedEx (FDX), and Cisco Systems (CSCO), according to ChoiceVendor's website. Future IPO?

Adding talent and technology tools that appeal to business customers may help LinkedIn win favor with Wall Street should it decide to hold an initial public offering. "The better we execute, the more options we're going to have ahead of us, and IPO would be one of those options," said Weiner, a former executive of Yahoo! (YHOO). LinkedIn expects to have 900 employees by the end of this year. It generates the bulk of its revenue from advertising and from employee-recruiting services it sells to businesses. The closely held company doesn't disclose its sales. Financial planning and research firm Global Silicon Valley Partners estimates LinkedIn's 2010 revenue will reach $228million and pegs the company's valuation at $1.87 billion. In February, Weiner recruited former Yahoo colleague Robbie Kwok to lead acquisitions and other corporate development initiatives at the company.

Douglas MacMillan is a staff writer for Bloomberg Businessweek in New York.

blog comments powered by Disqus