If you're a youngish entrepreneur or boss, hiring the best people probably will mean recruiting older workers, says Harvard blogger Michael Fertik
Posted on Harvard Business Review: August 25, 2010 2:41 PM
You already know that winning depends in no small part on hiring people better than yourself. If you are a youngish entrepreneur or boss, that will entail hiring older and more experienced people, especially in top roles for your organization. Managing a colleague with ten or fifteen more years of experience than you can present unusual challenges of motivation, boundary-setting, and leadership. Here are some ways to get the most out of your hires and your collaboration with them.
Load them up on context. Even more than with other colleagues, you should over-communicate your company vision, industry objectives, and company-wide targets. This should be the number-one focus from the first recruiting day and should remain so for the duration of your relationship. Senior managers, no matter their level of experience, will look to you as the leader to set and communicate the vision. Without it, they will perceive the ship to be rudderless. Remember that the definition of vision is the ability to connect a big goal with the intervening steps required to attain it. You must be able to communicate in broad strokes how the overall objective depends on the performance of each senior manager's sphere. Ideally, you will make this connection so clear as to communicate that the entire company's fate is in her hands.
Avoid getting too granular. The excellent senior manager will take it upon herself to apply the context you provide to the mission with which you have charged her. Expect as much, and she will feel respected and fired up. Giving her wide berth to define operating details is the best way to get optimal performance. Ask her to set her own divisional targets or metrics. Inviting a senior manager to do so is an essential trust-building step. You can and should feel free to tweak her draft, but letting her set out the first iteration is a best practice.
Conversely, if you find that one of your senior managers is not performing, the most effective way to communicate that is to tighten your grip on operating metrics and methods. Senior, experienced people like nothing less than having you interfere in their day-to-day work. You should therefore avoid this lever until you can't, but don't be afraid of it when it comes time.
Let them know that you are working long and hard. Even accomplished, self-motivated senior colleagues won't work harder than you will for very long. Send emails early and late. Invite meetings on weekends and at odd hours. Be in the office or online all the time. Dial into meetings at insane hours during overseas travel. Understand that managers older than yourself may have families that require them to live by different rhythms from yours—they may need to be offline from 6 to 8, for example. But expect them to be working long and hard, whenever it is, and make sure you are always doing more than they are. Because you have less natural authority when working with older people, reinforce your "moral right" to demand hard work by showing that you demand even more of yourself.
Show that you are calm in a storm. Good senior managers will follow people they think have good ideas, good judgment, and good cool under pressure. They're likely to believe that a young, entrepreneurial boss has good ideas, but they may be skeptical that good judgment and calm wits accompany them. If you think you may be prone to anxiety in a pinch, practice whatever Obama-style mind-over-matter Zen control thing you need to do to keep your voice steady, your humor at hand, and your body language relaxed. That doesn't mean you can't wake up your team at midnight when the website goes down, the key account blows up, or the factory machine line stops. You should. But keep the coolness and light in your voice when you do.
Seek their opinions, even when you don't really need them, especially on topics that aren't within the reach of their roles. As a younger boss, you have an implicit perceived deficit to overcome that you will be territorial about decision-making. A simple workaround is to ask for opinions often. Your senior managers will trust your process and feel that their experience is valued. Seeking their opinions on topics not in their immediate jurisdiction—asking the business development guy how to handle a personal issue or the operations gal her view of the sales team's customer segmentation model—will give them a confirmed glimpse of how your generation manages. They will feel part of the whole company. If you're a start up, some will likely be excited for the general management adventure that they didn't get in their large company careers. Seeking cross-functional insight will also yield unexpected wisdom more often than you might think. Exception: No need to invite too many opinions on "everybody's got one" topics like marketing copy, company naming, and logo design.
You have a natural perceived advantage when it comes to dynamism. Leverage it. Make sure your energy level sets the pace for the business. Demonstrate your zeal for your industry, and take the time to explain why your business is hugely important for your customers, for your category, or for the economic development of your country. Many younger bosses with high integrity are afraid that talking about the greater promise of their business will be an imposition on their colleagues, especially more seasoned ones. On the contrary, they will look to you to do it, and they will respond to the infectiousness of your passion.
Don't be afraid to pay them more than yourself. Especially in the early days, when cash is at its highest premium, don't stand on current compensation ceremony. If it takes more scrip to recruit a key senior colleague, don't sweat signing up for it. You can explain that you're paying her more than yourself; doing so will signal the value you place on her experience.
At the end of the day, remember that this is your business to lead. You should invite the insights of your colleagues and benefit from their experience. But do not defer to their judgment when it contradicts your instincts. After you have solicited debate and considered the evidence, trust your instincts, no matter how senior your colleagues are. The biggest decision-making mistake I see younger, high-integrity managers make is betraying their own instincts in deference to a more seasoned person's perspective. It's your organization (or unit), and you're the one holding the bag for the consequences of good or bad decisions. There's a reason you are in charge. You must value the experience and insights of the senior people you hire. But you mustn't shirk the responsibility of making the final call.