Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Why Amazon Rules Retail

My wife?? ThinkPad, which runs Vista Business, would benefit from an upgrade to Windows 7. So over the weekend, I stopped by my local Micro Center to pick up a copy of Win 7 Professional. I had to scrounge around the store even to find a Windows display, but eventually I located a copy in a forlorn corner.

When I took it to the register, the price came up as $299. I told the cashier I wanted the upgrade version, not the full install. She looked at me blankly, then turned to a young man, apparently a supervisor of some sort. He asked me where I had found the package I had, and when I said in the software department, he said I?? have to go back and talk to someone there. If there had been anyone there I would have talked to them in the first place, so I left the software on the checkstand and headed home.

I??l order a copy from Amazon this week. Somehow, the king of online retail manages to provide better customer service without any customer-facing employees then almost all brick-and-mortar stores. Which explains why Amazon is eating everyone?? lunch.

The other lesson from this little affair is that Microsoft?? Windows 7 marketing is built entirely around selling new PCs, not upgrades. There was no evidence that this Micro Center, a bustling store in suburban Rockville, Md., had received a penny in Microsoft cooperative marketing funds to push Win 7.

blog comments powered by Disqus