Bloomberg the Company

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Follow Us

Industry Products

Businessweek Archives

CMO Poll: Social Media Better Done In-House


The CMO CLUB Weekly Poll Question: Which of your groups is best equipped to help you with your social media efforts today?

Survey question conducted October 1 – October 7, 2009

114 CMOs responded:

65.6% In House

15.6% Interactive Agency

9.4% PR Firm

9.4% Social Media Agency

0% Creative/Ad Agency

A few Quotes from CMOs in the club who responded:

“With all the chatter in the industry on social media and all the agencies scrambling to stay relevant through social media, the combination of our internal marketing expertise and hiring millennials in our group that understand social networks, is working well.”

“Our strategies for engaging our consumers and differentiating ourselves have not changed. Social media is simply new channels for us that we have incorporated into our marketing mix”.

“Social Media is changing the way our entire company works and engages with stakeholders. It’s not a marketing initiative but a company wide initiative.”

“We looked at a few social media agencies but they understood social networks but not our industry or customer engagement insights for our products.”

“We are still thinking through our social marketing strategies and I have assigned a team of 3 within my marketing group to help leverage social media as part of larger integrated marketing programs.”

To learn more about The CMO Club, go to www.thecmoclub.com

The CMO CLUB Thought Leadership Summit, Nov. 12-13, San Francisco: www.regonline.com/cmoclubsummit

Sign up for “CMOs only” dinners at www.regonline.com/cmoclub_dinners


The Aging of Abercrombie & Fitch
LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus