Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Rules of the Road for Your Marketing Plan


When starting a marketing or PR plan for your small business, first consider these five fundamental rules of the road:

1. Don’t bite off more than you can chew—particularly if you can’t afford to hire an internal marketing resource, consultant, or agency.

2. Don’t invest your time, or a dime—if you cannot commit the time to advise and collaborate with your marketing person or team to make it work.

3. Don’t expect miracles overnight—because marketing and PR cannot deliver instant gratification or new customers. But, thanks to the immediacy of the social Web, you should see results in several weeks, not months.

4. Don’t believe the myth that marketing cannot be measured—as there are many inexpensive or free tools out there. They can help you measure Web traffic, the reach and impact of your marketing and PR efforts, as well as what your customers, partners, and prospects are thinking and saying about you, your company, your brand, and your products and services.

5. Don’t bet the farm on one approach—as the market is constantly changing. Consider both inbound and outbound marketing as well as traditional media, social media, and marketing tools.

Tim Hurley

Partner/Managing Director

BluePoint Venture Marketing

Lexington, Mass.


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus