Bloomberg the Company

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Follow Us

Industry Products

Businessweek Archives

Amazon Kindle Goes International


Nearly everyone I know who owns a Kindle travels internationally. So Amazon?? latest move, to allow e-reader buyers to download e-books wirelessly not only in the U.S. but also in more than 100 other countries comes as no surprise. Amazon is simply trying to increase the device?? appeal to its core, business traveler market segment.

??hese are smart moves for Amazon, as a good proportion of early Kindle adopters have been business travelers, who were frustrated by the inability to download new books outside the country,?Larry Fisher, a research director at consultant ABI Research wrote in an Oct. 7 note. “It also opens up the rest of the world as potential markets for Amazon and the Kindle, at a time when competing e-book readers have been trying to make the transition from other countries to the US market.”

With international wireless connectivity added in, the Kindle becomes attractive to overseas buyers, partly because of its relatively low cost. Even with shipping and import fees added in, the new Kindle international e-reader is often cheaper than rival products sold in various countries.

The new, international Kindle model will launch on Oct. 19 and sell for $279. The price of Amazon’s domestic-only Kindle, which used to sell for $299, has been reduced to $259.

P.S.: The Kindle finally became available internationally today. And it looks like in Germany, at least, publishers are less than welcoming .


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus