Recently, eBay has become more social. In July, the auction giant had begun to allow employees to collect stories from users and to post them on an internal Web site. Eventually, the site may become open to the public, according to eBay?? partner, Tokoni, which powers the stories site and announced the collaboration today.
The idea is for eBay to try to replicate Barak Obama kind of success in using social Web to grow its brand and to increase its users?loyalty. Users can write and submit stories about anything: One entry I’ve seen talks about what it’s been like to move to, and fall in love with California. Perhaps people will start coming back to eBay not only to trade goods, but also to get to know other people. That must be eBay’s hope, at least.
To date, Tokoni has created similar stories communities for former eBay CEO Meg Whitman’s gubernatorial campaign and for political organization WomenCount.