Last month Sony began selling the most affordable electronic book reader on the market, its Pocket Edition, for $200. Turns out, even that?? too steep for most people.
New research from Forrester shows most consumers would only consider the purchase of an e-reader that cost between $50 and $99. Here?? a chart showing how different types of respondents answered the question, ??t what price would you consider an electronic book device/eBook reader expensive but still purchase it??/p>
This comes as relatively good news for Sony, since its budget model could benefit from greater demand at the lower end of the market (Amazon’s cheapest Kindle is $300). But the study also underscores the reality that despite the hype, the e-books market is premature, and those lining up to buy expensive reading devices are still very much early adopters.