Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Businessweek Archives

CMO Poll: Google Has Little To Worry About from Yahoo/MSN

Microsoft and Yahoo! Have teamed up to let Microsoft manage the search business, and Yahoo handle the advertising end of the joint venture. One big question to be answered only with time is whether the arrangement will mount a bigger challenge to Google?? dominance of the search ad business.

Brand New Day and The CMO Club, in their weekly poll of the the Club?? membership, asked:

What do you think will be the impact of the search deal between Yahoo! and Microsoft for your company? 102 CMOs responded.

102 CMOs responded:

50.0% Minimal impact to Google

28.4% Serious Search player now

12.8% Others are bigger threat

08.8% Negative impact to Yahoo

A few Quotes from CMOs in the club who responded:

??f Yahoo/Microsoft Search is a better mousetrap then they have a chance to shift consumers. Close or me too and they have no shot.?br>

“They are going to spend months figuring how the companies can work together. It will be a long time before we can determine if they are going to be a serious player. I have other priorities in the short term.”

“I think Yahoo will regret doing this.”

blog comments powered by Disqus