Jessie Scanlon has a great story on Tata?? Innovation Contest, Innovista.
The contest involved answering the following brainteaser by three judges at Innovista:
What?? more innovative: intelligent software designed to automate the buying and selling of telecom minutes; patented technology for unloading soda ash from railroad cars faster, safer, and cheaper; or a rebranding campaign that gained a company synonymous with black tea a 42% share of the fast-growing green tea market?
They were innovation questions from different parts of Tata?? business empire.
What?? the answer?