Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Boomers Love The Kindle. Why?

I was on the Jitney today and sat next to a woman from Hawaii who was about 60-something and she had her Kindle. Every time I see a Kindle, it is help by a Boomer (hey, it?? usually a female Boomer at that). I asked her how she liked it and she immediately, an animatedly, showed me how it worked, why she loved it, and what it?? deficiencies are. Her performance was exactly like a a young male geek showing me his latest iPhone app. I mean the same!

Boomers read and the Kindle satisfies this desire. It?? a platform that is light, small, easy to use and better than carrying around heavy books (remember, pain is a constant, especially in the hands, from 55-onward).

But my evidence is anecdotal. Are there any stats showing which demographic is buying Kindle the most and why? And which gender?

BTW, this woman showed me all the FREE BOOKS available for Kindle. She reads 3-4 books a week and doesn?? like spending $10 a book. FREE BOOKS. You won?? find them on Amazon.

blog comments powered by Disqus