Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Businessweek Archives

Boost Mobile: Getting a Boost


Yesterday, when Sprint Nextel reported impressive results of its prepaid division, Boost, a lot of analysts have begun to question how much longer Boost can produce such stellar performance.

Well, today I talked with Boost Mobile?? president Matt Carter, and he says he?? only getting started in marketing the prepaid offering. On May 1, Boost hired car racing champ Danica Patrick to promote its service in ads. At the end of May, Boost will roll out its first phone equipped with a Qwerty keyboard, Motorola?? i465, called the Clutch. The phone should appeal to power data users.

What?? more, by year-end, Boost, which currently only has three retail locations (in Houston, Miami and Los Angeles) and is mostly sold through Sprint?? stores, will open 50 retail stores of its own. It will have 10 stores by the end of June.

So I wouldn?? be surprised to see Boost?? subscriber acquisitions growth revving up further ?and not just while the economy is in the doldrums. “The economy has given us a platform to make people more aware of the prepaid offering,” Carter says. “I don’t think people are going to go back [to postpaid plans when the economy recovers].”


LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus