Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Businessweek Archives

SXSW: Facebook Holds a New Carrot for Developers

Last year, Facebook ticked off a good chunk of its third-party development community by redesigning its home page. Their “apps,” widgets like games and photo tools that users can download to their profile pages, had been shoved unceremoniously to a separate tab on the site called “Boxes,” which statistics showed hurt their traffic. One developer, Scott Rafer, declared that the “Facebook platform is dead” to the outside developer community.

This weekend at South by Southwest, the company is giving its third-party devs some serious love. At a “Facebook Developer Garage” in Austin’s Pangaea bar, dozens of app makers tipped back free drinks while watching presentations on how to use new tools for building on the Facebook platform. And they were told about a new Facebook Fund competition, which will award the creators of 100 great applications with $100,000 each in early May

The message: Facebook depends on its developer community to spark energy around its site. The company has realized this, and has decided to give its third-party developers more freedom to work with its platform instead of less.

Facebook is again holding the carrot, will developers bite?

Here’s a video I took with Josh Elman, one of the Facebook platform leads who presented how-to’s at today’s garage.

Josh Elman, Facebook from Doug MacMillan on Vimeo.

blog comments powered by Disqus