Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Bruce Temkin: "Brands are Dying"

I?? in San Francisco, at the MX conference, an annual event purporting to explain the business value of design. Up on stage this morning? Forrester VP and principal analyst, Bruce Temkin, who talked of the need for companies to buy into ??xperience-based differentiation.?His top tips for executives?

— Obsess about customer needs

— Reinforce the brand with every communication

— Treat customer experience as a core competency, not merely a function

One other point he made in his talk which caught my ear: “brands are dying.” I caught up with him after his presentation to ask him to explain more.

Bruce Temkin, Forrester, MX 2009 from Helen Walters on Vimeo.

blog comments powered by Disqus