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US Ecommerce Growth to Pick up In 2010, But Hit Mature Stride

Forrester put out its final estimates for ecommerce growth between 2009 and 2013. Things look better than the rest of the retail world. Afterall, the National Retail Foundation forecasts that traditional retail sales will drop 0.5% in 2009.

And Ecommerce will continue to grab more marketshare. Forrester says that “When we asked where consumers would shift their retail dollars, the channels with the greatest shifts were the mass merchants, warehouse clubs, and Web retailers.”

But growth is slowing substantially, down to 11% growth this year, from 13% last year and 18% in 2007. And even when shoppers get busy in 2010, it looks like ecommerce will settle into much more mature growth.

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