Bloomberg the Company & Products

Bloomberg Anywhere Login

Bloomberg

Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.

Company

Financial Products

Enterprise Products

Media

Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000

Communications

Industry Products

Media Services

Follow Us

Magazine

Web Work: Searching for Hitmakers


Among the jobs showing growth as the unemployment rate hits 7.2%: search engine optimizers. They're the people who figure out ways for a Web site to pop up prominently on the "results" page of search engines like Yahoo! (YHOO) and Google (GOOG). The number of SEO jobs listed on Indeed.com, a help-wanted site, grew 20% in 2008, from 2,234 to 2,698. Salaries range from $30,000 to well into six figures, depending on the particular job. The demand for SEO skills reflects the intense competition for eyeballs on the Internet at a time when advertisers' budgets are tight. "More and more, advertisers want proof that their spending works," says Matt McGowan, publisher of SearchEngineWatch.com, which follows the SEO industry. What kinds of SEO positions are employers—including Fox Entertainment (NWS), Match.com, and Union Bank of California (UB)—looking to fill? They need strategists, who conceive a Web site's approach to roping in visitors. Companies are also looking for "link builders," who work to steer traffic from other Web sites to their employer's. (A site's ranking on a search engine's results page depends partly on how many reputable sites link to it.) Also sought: SEO copywriters, who insert specific search terms into a site's content to draw desired visitors.

Levisohn is a staff editor at BusinessWeek covering finance and personal finance.

LIMITED-TIME OFFER SUBSCRIBE NOW
 
blog comments powered by Disqus