Bloomberg Anywhere Remote Login Bloomberg Terminal Demo Request


Connecting decision makers to a dynamic network of information, people and ideas, Bloomberg quickly and accurately delivers business and financial information, news and insight around the world.


Financial Products

Enterprise Products


Customer Support

  • Americas

    +1 212 318 2000

  • Europe, Middle East, & Africa

    +44 20 7330 7500

  • Asia Pacific

    +65 6212 1000


Industry Products

Media Services

Follow Us

Bloomberg Customers

Businessweek Archives

Ford's Mulally Still Likes Ka for U.S.--Detroit Auto Show

Ford CEO Alan Mulally says he still likes the tiny European Ka for the U.S. portfolio. His senior staff isn’t so sure. Global product chief Derrick Kuzak and chief marketing officer James Farley get suspiciously quiet, and you can almost see their eyes roll when the subject comes up. Kuzak even smirks over it.

The Ka is a bit of a cause with Mulally. But he says he defers to Kuzak on such things in the end. However, let’s not forget, Mulally pretty much brought the Taurus back to life by his sheer will.

Ford insiders say there is no business case for Federalizing the Ka for U.S. safety and emissions, and pricing it for profit in the U.S. after its gets exported from Europe.

blog comments powered by Disqus