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Study: Small businesses love Google, even when things go wrong


Catch this: 92% of Internet users, according to a new Nielsen-WebVisible survey, say they’re satisfied with search results. But 39% of them frequently can’t find companies they’re looking for. In other words, they find what they’re looking for—even if it ends up coming from a different company.

For business owners still unsure about the importance of establishing a strong, search-optimized Web presence, those numbers should make a strong case. (This reminds me that I should stop postponing an SEO consultation for my blog.)

Other notes from the study:

Only 44% of small businesses have a Web site. Of those that do, 61% spend less than three hours a week marketing their Web site. This explains the difficulty search engine users encounter when looking for small businesses online.

Of small businesses that have a Web site, 51% believe both the quality and ability of their site to acquire new customers is only “fair” or “poor.”

At the same time, their answers reflect the shifts we’re familiar with. 23% of respondents say they advertise less in the Yellow Pages than they did two years ago, and 41% have lowered their spending on local newspaper ads.

For more information, here’s the release:Download file


The Aging of Abercrombie & Fitch
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