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Bad pitch: Wal-mart and etiquette


Over the years, we’ve blogged painfully bad pitches, but I don’t any can compare with the one that just landed in Rob Walker’s inbox. On his Murketing blog, he quotes an email using the Wal-Mart trampling tragedy to pitch a shopping etiquette story:

In light of the recent Wal-Mart tragedy, I would like to offer a conversation with [redacted; name of consultant], who can offer tips on holiday shopping etiquette during the craziest shopping days of the year.

[Redacted] can discuss best practices consumers should consider when venturing out to the major shopping centers in the weeks leading up to the holidays.

Note contextual relevance of “venturing.”


The Aging of Abercrombie & Fitch
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