Streaming Web video just might be one of those services that will come into its own during this economic downturn. Only a week ago, Google?? YouTube launched YouTube Live, which streams video channels via the Internet.
Today, social network MySpace Mobile has claimed the title of the first social portal to launch video streaming (albeit in beta) for mobile phones. MySpace?? cell-phone users will now be able to view videos they??e uploaded or have marked as a favorite, as well as channels including TMZ, National Hockey League, National Geographic, The Onion and College Humor. Eventually, I?? expect MySpace and other content providers to stream longer-form programs and movies onto cell phones as well.
Long the domain of start-up providers, streaming video is clearly entering the big league. By getting more involved, giants YouTube and MySpace could help grow streaming Web video audience more rapidly ?and, in the long run, hurt traditional video providers like cable and satellite TV companies and telcos, which have begun providing TV services in recent years.
Sure, many of these traditional TV service providers, such as cable heavyweight Comcast and satellite giant Dish Network, have their own online/mobile video streaming operations. But they are clearly not as well known. As YouTube and MySpace ramp up their streaming video efforts, these traditional providers will have to ramp up to keep up — or risk falling behind.